About Novuna Personal Finance

Novuna Personal Finance is one of the UK’s leading personal loan providers, helping you get your plans off the ground. We aim to make the lending process as simple and stress free as possible, from our no-nonsense online application to our award-winning customer service.

Together, we make the important things happen.

Have you seen our latest TV ad?

Our inspirational ad puts the spotlight on the impact that Novuna products and services can have on customers like you. Whatever your goal, we can help you get there with finance that's right for you.

Look out for our new ad across a variety of streaming platforms including ITVX and Amazon Prime Sport Premier League live matches.

Bringing a personal touch to personal lending

With 40 years’ experience providing finance to over 5 million UK customers, you can rest assured that you’re in safe hands.

If you’re thinking about getting a personal loan, you’ll want to make sure you’re borrowing from a company that puts you first. Our business is built on providing outstanding customer support. Just take a look at some of our real reviews to find out what our customers think about us.

Unsecured personal loans

Whether you want to drive away in a new car, kick off your renovation project with a home improvement loan or say ‘I do’ to your dream wedding, a personal loan from Novuna Personal Finance could help you reach your goals sooner.

Retail finance for shoppers

We partner with over 3,000 leading retailers to offer finance with or without interest, plus buy now pay later options. Look out for us at the checkout if you’re looking for a simple way to spread the cost of your purchase.

Here’s what makes us different…

  • Borrow from £1,000 and £35,000 and spread your repayments over 2 to 7 years
  • Get a competitive rate, from as low as 7.4% APR Representative on loans between £7,500-£25,000
  • Complete our online application in minutes. Once approved, the money could be in your account within just two working days
  • Manage your account online or via our app, giving you total control of your loan
  • No surprises, such as upfront fees or hidden charges
  • Get help and support from our UK-based Customer Service team when you need it

Is Hitachi Personal Finance now Novuna Personal Finance?

Yes. On 14th February 2022, we rebranded from Hitachi Capital (UK) PLC to Novuna. Novuna Personal Finance is a trading style of Mitsubishi HC Capital UK PLC, one of the UK’s most reputable financial services companies with millions of customers across the UK.

Our new name is derived from the Latin words “Novo” – To Make New and “Una” – Together. We feel this captures the essence of our business and our continued commitment to provide competitive products and outstanding customer experiences that our customers love.

Feefo Platinum Trusted Service Award 2024

We’re the only mainstream loan provider to provide full visibility of all of our customer reviews from Feefo, updated in real-time, 24/7.

With an average customer satisfaction score of 4.9/5* stars or higher for more than 5 years running, we have achieved the high standard required to win the Feefo Platinum Trusted Service Provider Award for the fifth consecutive year.

The coveted award recognises businesses that deliver exceptional experiences for their customers and go above and beyond to build trust.

*based on 52,400 customer reviews

Voted Best Personal Loans Provider

We’ve been voted the Best Personal Loans Provider by YourMoney.com for the last 10 years running. Providing a first-rate experience for our customers is our top priority, and this prestigious award shows we’re consistently on the right track.

YourMoney.com Personal Finance Awards entrants are judged based on product structure, competitiveness of price and quality of service. The Awards are the benchmark for excellence in the personal finance industry and we are extremely proud to have received the award for a full decade.