Oasis reunion tour to inject £940m into UK economy

From sold-out stadiums to jam-packed pubs and buzzing high streets – the Oasis Live ’25 tour is about to do more than just rock the nation. It’s expected to supercharge the UK economy with over £940 million in fan spending.

New research from Novuna Personal Finance, conducted in partnership with the Centre for Economics and Business Research (Cebr), reveals the iconic band’s reunion is set to become one of the most economically impactful events of the year.

Nearly £1 billion in fan spending

Between July and September 2025, Oasis will perform 17 shows across London, Manchester, Cardiff and Edinburgh – pulling in 1.4 million fans who are expected to spend an average of £682.80 each on everything from tickets and travel to meals and merch.

What makes this tour special? Not just the nostalgia – but the £544.9m set to be injected directly into local economies. That’s nearly 60% of all spending staying in the communities around each venue, benefitting high streets, restaurants, hotels, and transport networks.

“The Oasis reunion is more than a once-in-a-generation music event – it’s a serious economic opportunity,” said Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance.

“While fans may spend slightly less per head than Swifties, Oasis’s impact could be greater – because so much of that spend supports regional economies, not just the entertainment industry.”

The breakdown: Where the money’s going

Here's how fans are forecast to spend their money during the tour:

• £219m on food and drink – averaging £159 per person
• £217m on tickets – coming in lower than recent Taylor Swift prices
• £188m on shopping and cultural attractions
• £166m on travel (public transport, fuel, taxis, etc.)

Each show is expected to generate over £55m in local economic activity - peaking in London, where seven sold-out Wembley dates could contribute £426.3m overall.

City-by-city impact: London, Manchester, Cardiff & Edinburgh

The Oasis Live ’25 tour isn’t just creating excitement among fans - it’s delivering real economic value to the host cities.

London leads the charge with seven massive shows at Wembley Stadium. These are expected to attract around 630,000 fans and generate a staggering £426.3 million in total spending. Of that, an estimated £109.3 million will directly benefit the capital’s economy, flowing into hospitality, local businesses, and transport networks.

In Manchester, the band’s hometown, five nights at Heaton Park will spark a £277 million economic surge. With a strong turnout of loyal fans and high average spending per person, the city is poised to see £95.7 million in net economic impact, reinforcing its role as a cultural and economic powerhouse.

Further south, Cardiff will host a single tour date, but the local effect will be far from small. Fan spending is projected to inject £113 million into the area, delivering an impressive £26.8 million in net economic benefit for the Welsh capital.

Meanwhile, Edinburgh is set to gain significantly from its shows too. With fans expected to stay longer and spend more per visit, the city could see £124 million in total spending, resulting in a net impact of £42.6 million for Scotland’s economy.

Across all four cities, the tour promises a ripple effect that goes far beyond the stage - fuelling local businesses, creating jobs, and reinforcing the powerful link between live events and regional prosperity.

Overnight stays deliver bigger local wins

While most attendees will be day-trippers (spending a collective £376m), it's the overnight visitors who pack the biggest punch: they spend £806.50 on average, nearly 20% more than other fans. Many extend their stays, averaging 2.19 nights, contributing to a broader tourism uplift in each host city.

In Edinburgh, overnight stays stretch to 3.2 nights, offering a significant boost to hotels, Airbnbs, and local tourism hubs.

Why this matters to Novuna

At Novuna Personal Finance, we’re proud to spotlight how entertainment, travel and retail are coming together to drive regional growth. Whether it’s supporting a once-in-a-lifetime gig or funding everyday dreams, we understand the power of smart, accessible finance in helping people do more with their money.

The Oasis Live ’25 tour isn’t just a cultural moment - it’s a case study in how music, money, and local communities can thrive together.