Don’t miss the Novuna GB & NI Athletics Team in Tokyo!
Written by
Tuesday 16th September 2025
Tokyo has once again become the world’s athletics capital, hosting the 20th World Athletics Championships. Over 2,000 athletes from nearly 200 nations are competing, and British and Northern Irish athletes are right at the heart of the action.
For the first time, Novuna is proudly backing the team as Title Partner. Our logo now appears on the official GB & NI kit - a historic first - and Tokyo marks our debut on the global stage following July’s landmark partnership.
As Novuna’s Chief Marketing Officer, I recently commented that:
"This is an exciting new chapter for our brand. Athletics is built on ambition, resilience and teamwork - qualities that reflect how we operate as a business. As Title Partner, we’re proud to give British athletes the platform and backing they deserve, and we’ll be cheering the Novuna GB & NI team as they showcase the strength of British athletics on the world stage."
Helping people hit their own stride
For us, this partnership is about more than logos. It’s about perseverance, passion and purpose - qualities we share with our customers.
As the Novuna GB & NI team compete in Tokyo, we’re proud to be backing them on the world stage. And just like those athletes chasing their goals, we’re here to help you achieve yours too.
From everyday ambitions to life-changing milestones, our low-rate personal loans give millions of people across the UK the confidence to move forward.
Tune in on BBC and iPlayer to catch every thrilling moment from Tokyo - and know that, just like our athletes, Novuna is here to help you hit your stride.
Together, we make the important things happen - on the track, in business and in life.
Written by
Theresa joined Novuna Personal Finance in 2013 to develop and launch the group's direct to consumer personal finance channel, creating our marketing infrastructure and repositioning the brand in the process. With over 30 years industry experience, Theresa has held senior positions both agency and client side. As Chief Marketing Officer, Theresa is responsible for the overall brand strategy across all channels, and is a Fellow of the Chartered Institute of Marketing.